Interview ~ Emeline Tate-Robertson


Emeline Tate-Robertson created the brand Project M in 2010 after leaving Tate Sisters. She is a British Artist and Designer that loves to play with shapes and colour. Emeline has been exhibiting for fifteen years in the UK, USA and Canada. She has undertaken a range of commissions for private homes and corporate clients. You can find her designs licensed on many different products including home wear, tech accessories, fashion and wallpaper.


1) Tell us a little about yourself, and your calling as a creative?

I have always been creative. From a young age I was always doing art or craft projects. After doing an Art Foundation course at Art School in England I went to Fashion College and got a degree in Fashion Design. It was a very creative and practical course. I then went on to be a Pattern Cutter in London. After a few years I became a Technical Designer. It was my responsibility to ensure what the designer wanted could actually be made and that it fit well. I also had to make sure what we wanted made in the factories is what we got in the shops. I basically was a creative QC with an eye for detail. My last job in London was for the creative and fun company Ted Baker. Work didn’t feel like work, I had fun. But I still had a need to make my own art. So in my spare time I started painting and exhibiting in my house. After a while I began exhibiting at other venues around London including trendy bars, restaurants and bookshops. In 2005 I got married and moved to California and worked fulltime on my art. About 5 years ago I ventured into digital art. Something I said I’d never do. This was after I started a painting in Canada, finished it in California and then shipped it to the UK. My unpredictable lifestyle and travelling family made it a necessity. I now love using the computer with my art and designs as I can actually get my ideas down much quicker. I believe if Picasso or Warhol were still alive today they too would be creating digital art.

2) Discuss your process and where you get your inspiration from?

I get most of my print inspiration from my own paintings or photos that I have in my portfolio. I like to re-work my paintings and push them into a new direction by using Photoshop. I have one large painting called “Abstraction” which I have used many times as a starting point. I have re-worked and created numerous different prints using this painting. Changing the colours, adding lines, spots, mirroring, playing with it and having fun. I also get inspiration from things I absorb, be it from magazines, something on Instagram or somewhere else, I’m always on the look out for inspiration. Its something I can’t stop.

3) Describe your workspace? What is the one thing there you can’t live without?

I have one large desk with my Mac and printer. It has enough room to sketch, draw and edit. I used to have a large studio space. But as I do most of my print work on the Mac these days I don’t need a large space. If I was to loose all my images on my hard drive it would be a sad day.


4) Tell us what you do to get creative? Stay creative?

I follow many creative people and brands on Instagram and other places on the net. When I was at college I would flick through magazines or books, but today things are so much faster. Following creative people helps me to stay focused and get inspired. I always keep a notebook or scraps of paper with ideas. I actually have more ideas in my head that are trying to get out. I just don’t have the time to get them all out. When I hear people say that have a creative block I don’t understand them. It’s never happened to me.

5) When did you decide you wanted to be an artist? And has the internet become a good or bad aspect to life as an artist?

I’ve always been creative. But when I moved to California I became a fulltime artist. I managed to participate in several art shows in nearby towns. But it was not the same as being in London. I still had a need to get my work out there. So in 2010 I discovered different ways of selling my art on the Internet. V slowly I’ve managed to get back out there. So for me the Internet has helped me. It didn’t matter if I was half an hour from a busy city or stuck somewhere remote in the desert. I was still able to sell my work. It’s also been fun to sell my art not just on flat canvas. You can find my art and designs on many products including home wear, tech accessories, fashion and wallpaper. Not only has it been rewarding but it’s been fun to do as well.

6) What do you like most about the art world?

I look at the art world as inspiration for me. What can it give me? When I go to an art gallery I scan things for inspiration as apposed to those people that stand staring at an art piece trying to find something. I also love to be part of a community of artists, which is possible with the help of social media, and artist community led sites.


7) What do you dislike about the world of art?

I can’t stand people copying people. There is a difference between getting inspired and copying. Today it’s so easy to copy and paste other people’s art and claim it to be your own. It makes me very sad when I see this. This is not being a designer or an artist. I wish people would stop doing this.

8) What is the toughest thing about being an artist?

Self-promotion. I’d love to be able to just create. But there is no point of making art and not sharing it. Otherwise it will not sell. I try to spend about an hour every day promoting my work on different places on the Internet.

9) You have been given a room in a house to paint! Each wall has to be a different colour! Which colours do you choose and why?

I believe every wall in your house should be white. This is so that you can show case your artwork better. Most galleries have white walls. So as an artist you have artwork and therefore white to me has always been the best colour to have on your walls.

10) You are being sent to a desert island and are told you can decorate your hut with 5 famous paintings. Which do you choose and why?

I would chose anything by Jackson Pollock, Picasso, Damien Hirst, Sarah Morris and Bridget Riley. I love strong, bold artwork and colour.


11) You are asked to draw an image of your favourite animal as the next painting. Which animal do you choose and why?

I don’t like to draw portraits or animals. So I probably world have to pass on this.

12) You’ve been asked to hold a dinner party for famous painters. Which 4 would you invite? What would b on the menu?

Do I really have to answer this?

13) What’s your message to the World?

Art is supposed to be fun. If you are not having fun creating then you are doing something wrong.


14) Which is your favourite POD, and why?

Society 6 is my favourite right now. They kindly feature my work on a regular basis on their front page and some collections. Plus I love the community spirit with the artists that I’ve met there.


For more information and to see Emeline Tate-Robertson’s amazing work, visit his website: ProjectM, or contact her here: email!



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